Free Prize Inside
How many times over the years have you or one of your kids opened a box of Cracker Jacks or cereal and wolfed it down just to get to the free prize inside?
It’s a pretty clever sales device - Hide something of low cost but high perceived value in the box and Mom will want to buy it because it gets the kids to eat their cereal to find the free prize inside.
There are different kinds of "free prizes inside"
We often buy things to achieve or acquire one thing but get something else as a secondary gain
One can sign up for a cruise - for a "vacation" but meet Mr. Right.
One can go to an expensive restaurant for dinner when a less expensive one will give just as nutritional a meal but with a fraction of the ambiance.
You can fly first class or coach and both seats will land at the same destination but in first class the seats are not only bigger and more comfy, the food is better, the service is better, you get off the plane first and if you’re into it - you have much better chance of running into a celebrity.
When a person hurts his or her back and chooses to go to a chiropractor there’s typically a free prize inside.
I have heard it countless times from people over the years:
- A woman came in for a back injury and when her injury was resolved she reported no longer having PMS. Her husband came into personally thank me
- A man came in for sciatica (leg pain), and as his back problem got better so did his asthma.
- Another came in for carpal tunnel pain and he reported that he actually stopped snoring- (his wife thanked me)
- A woman came in for headaches and her golf game improved.
- A woman came in after a car accident and as a result of her care program she lost 45 lbs.
- A man came in following a work-related injury to his lower back and following his care- he was in the best shape and condition in his entire life
Another woman came in for upper back pain and in the process of helping her she started sleeping better, felt less stress, had fewer headaches (which she didn’t report at the onset of care), lost weight and had a happier life in general
This list is really endless - I hear stories like this often - People coming for care for one problem and getting rid of another problem that they never even thought of treating or simply and unexpectedly improving another aspect of their life
That’s the Free Prize in Chiropractic Care that one will rarely find in more conventional medicine with all of it’s side effects and warnings about what you have to look out for with every pill you take.